Navigating Market Entry in Saudi Arabia A Tech Startup’s Journey

Description

LEARNING OBJECTIVES

1. Understand the strategic considerations for market entry into a new geographical region, particularly within the MENA region.
2. Evaluate the advantages and disadvantages of different market entry strategies, including joint ventures and wholly-owned subsidiaries.
3. Assess the impact of local regulations, cultural nuances, and competitive landscape on business decisions.
4. Explore the role of partnerships and local expertise in mitigating risks and accelerating market entry.
5. Develop critical thinking skills in decision-making under complex and uncertain business environments.

ADDITIONAL REFERENCES/READINGS BY THE AUTHOR

• Tariq, M. U. (2024). New education trends that are changing schools forever (2024). The Case HQ. https://thecasehq.com/product/new-education-trends-that-are-changing-schools-forever-2024/ https://doi.org/10.13140/RG.2.2.10028.68489
• Tariq, M. U. (2024). Managing work-life balance in high-stress industries: A healthcare case study of The Healthcare Excellence Group (HEG). The Case HQ. https://thecasehq.com/product/managing-work-life-balance-in-high-stress-industries-a-healthcare-case-study-of-the-healthcare-excellence-group-heg/ https://doi.org/10.13140/RG.2.2.21705.97122
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• Tariq, M. U. (2024). The ingenious strategy behind Etisalat’s telecom empire. The Case HQ. https://thecasehq.com/product/the-ingenious-strategy-behind-etisalats-telecom-empire/, https://doi.org/10.13140/RG.2.2.21916.91520

• Tariq, M. U. (2024). The secret Sephora doesn’t want you to know: Customer experience. The Case HQ. https://thecasehq.com/product/the-secret-sephora-doesnt-want-you-to-know-customer-experience/ https://doi.org/10.13140/RG.2.2.36413.47846
• Tariq, M. U. (2024). Carrefour’s supply chain secrets: Mastering logistics in the UAE. The Case HQ. https://thecasehq.com/product/carrefours-supply-chain-secrets-mastering-logistics-in-the-uae/ https://doi.org/10.13140/RG.2.2.29853.32482
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• Tariq, M. U. (2024). Amazon’s trailblazing AI innovations: A digital odyssey. The Case HQ. https://thecasehq.com/product/amazons-trailblazing-ai-innovations-a-digital-odyssey/, https://doi.org/10.13140/RG.2.2.31226.30405

• Tariq, M. U. (2024). The $2 billion dollar idea (Lego Serious Play for innovation). The Case HQ. https://thecasehq.com/product/the-2-billion-dollar-idea-lego-serious-play-for-innovation/ https://doi.org/10.13140/RG.2.2.16487.25760
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• Tariq, M. U. (2024). Addressing workplace diversity challenges in a multinational corporation. The Case HQ. https://thecasehq.com/product/addressing-workplace-diversity-challenges-in-a-multinational-corporation/ https://doi.org/10.13140/RG.2.2.33249.31849
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