The Rise of E-Commerce in Saudi Arabia: Noon.com’s Strategy

LEARNING OBJECTIVES

1. Understand the key factors driving the growth of e-commerce in Saudi Arabia and the Middle East.
2. Analyze Noon.com’s market entry strategy and the challenges it faced in establishing itself as a leading e-commerce platform.
3. Evaluate the role of technology and logistics in the success of e-commerce platforms in the Middle East.
4. Explore the impact of cultural and regulatory factors on the e-commerce industry in Saudi Arabia.
5. Discuss the future opportunities and challenges for Noon.com as it continues to expand its operations.

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