Supply Chain Management in the Middle East: The Aramex Model

LEARNING OBJECTIVES

1. Understand the key elements of Aramex’s supply chain strategy and how they contribute to the company’s success in the Middle East and globally.
2. Analyze the challenges of managing supply chains in the Middle East and the strategies Aramex has employed to overcome these challenges.
3. Evaluate the role of technology in transforming supply chain management and how Aramex has leveraged technological advancements to enhance its operations.
4. Explore Aramex’s commitment to sustainability and how the company integrates environmental and social responsibility into its supply chain.
5. Discuss the broader implications of Aramex’s supply chain model for businesses operating in complex and diverse markets.

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