Adapting Retail Strategies for the Middle Eastern Consumer: A Carrefour Case Study

LEARNING OBJECTIVES

1. Understand the importance of cultural adaptation in retail strategy when entering new markets, particularly in the Middle East.
2. Explore the challenges and opportunities of localizing global retail practices to meet the needs of Middle Eastern consumers.
3. Evaluate the role of market research and consumer insights in developing effective retail strategies for diverse regions.
4. Assess Carrefour’s approach to balancing global brand consistency with local customization in the Middle East.
5. Identify best practices for multinational retailers in navigating regulatory, cultural, and competitive landscapes in the MENA region.

ADDITIONAL REFERENCES/READINGS BY THE AUTHOR

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