The INGENIOUS Strategy Behind Etisalat’s Telecom Empire

The INGENIOUS Strategy Behind Etisalat’s Telecom Empire

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Etisalat is the largest telecommunications company in the UAE and has received recognition for its employee engagement and operational excellence initiatives.

Description

Etisalat is the largest telecommunications company in the UAE and has received recognition for its employee engagement and operational excellence initiatives. The company has implemented a range of incentives to motivate employees, such as offering an all-expense-paid trip to Japan for “Breakthrough Outstanding Project Contributors.” However, the company’s strategic approach to employee engagement has been a key factor in increasing engagement levels, tailored to meet its specific requirements. This case study examines Etisalat’s strategies for achieving operational excellence through employee engagement.

TEACHING OBJECTIVES

The case study is intended to qualify students to:

  • Analyze Etisalat’s core competencies for operational excellence.
  • Evaluate challenges to employee engagement at Etisalat.
  • Evaluate Etisalat’s strategies for achieving operational excellence through employee engagement.

Themes: Operations management; Employee engagement; Operational excellence; Innovation; Performance management; Strategy; Human resource management

UN SDGs: Sustainable cities and communities (11); Industry, innovation, and infrastructure (9)

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