In the 1990s, Compaq wasn’t just a PC company—it was the undisputed king of the computing world. So how did the global #1 player vanish almost overnight? Most people blame “the internet,” but the real story is a fatal strategic error: choosing Scale over Speed.

In this The Case HQ strategy autopsy, we break down the brutal war between Compaq’s retail empire and Dell’s lean direct-model. We explore the $9.6 billion acquisition of DEC that was supposed to save the company but instead created a “Cultural Gridlock” that paralyzed them while Dell ate their lunch.

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