Toys R Us was the ultimate “Category Killer.” For decades, it was the magical kingdom of play, but in 2017, the giant collapsed into bankruptcy. Was it really just Amazon, or was there a deeper, more calculated failure at play?

In this The Case HQ strategy autopsy, we peel back the layers of the Toys R Us downfall. We explore the disastrous “Leveraged Buyout” that saddled the company with billions in debt, the fatal Amazon partnership that handed over their digital keys, and the failure to innovate the in-store experience while competitors like Walmart and Target closed in.

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