The $400 Billion Evaporation: Why General Electric Actually Failed

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Why General Electric Actually Failed

For over a century, General Electric (GE) was the undisputed gold standard of American industry. Yet, in just a decade, over $400 billion in market value evaporated. How did a company that defined “management excellence” fall so far, so fast?

In this The Case HQ strategy autopsy, we go beyond the stock charts. We break down the “Industrial Internet” failure, the disastrous GE Capital era, and the fundamental mismatch between GE’s digital ambitions and its industrial reality.

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