Digital Transformation in the UAE Banking Sector: A Case of Emirates NBD

LEARNING OBJECTIVES

1. Understand the drivers and challenges of digital transformation in the banking sector, with a focus on the UAE.
2. Explore the strategies and initiatives that Emirates NBD employed to lead digital innovation in the UAE banking industry.
3. Evaluate the impact of digital transformation on customer experience, operational efficiency, and competitive advantage.
4. Assess the role of leadership in fostering a culture of innovation and managing change during digital transformation.
5. Identify the best practices for implementing digital solutions in a highly regulated and competitive environment.

ADDITIONAL REFERENCES/READINGS BY THE AUTHOR

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