Borders was once the undisputed king of the bookstore corner. So how did a global giant with over 1,200 stores go from dominance to total liquidation in just a few years? Most people blame “the internet,” but the real story is a fatal strategic error: they literally paid their future executioner to run their business.

In this The Case HQ strategy autopsy, we break down the five classic patterns of corporate collapse. From Borders’ disastrous Amazon partnership to Motorola’s “Razer Trap” and the modern “AI Implementation Gap,” we explore why titans fail to see the tectonic shifts that eventually bury them.

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