Uber conquers almost every market it enters, but China was a different story. After burning over $2 billion in just two years, Travis Kalanick was forced to do something Uber never does: admit defeat and retreat.
In this The Case HQ strategy autopsy, we break down the brutal “subsidy war” between Uber and Didi Chuxing. We explore why Uber’s “Standard Model” failed in the East and how a local underdog used home-field advantage to build a moat that even the world’s most valuable startup couldn’t cross.
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