Description
The case study provides an in-depth look at Impossible Foods, an innovative company leading the charge in the plant-based food tech industry. It discusses the company’s goal of creating delectable, nutritious meat substitutes to offset the environmental ramifications of animal farming. The commitment of Impossible Foods to sustainability, coupled with their inventive approach to food technology, has endeared them to an expanding market comprising not just vegans but flexitarians as well. The latter are individuals striving to cut down on their meat consumption without necessarily compromising on the flavors they are accustomed to.
TEACHING OBJECTIVES
- Understand the rise of veganism as a dietary choice and its impact on the food industry.
- Explore the advantages and benefits of meat alternatives in terms of sustainability, health, and animal welfare.
- Analyze the strategies and opportunities for companies like Impossible Foods in the food tech industry.
Number of pages: 10
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