Introduction to Case Study Methodology

Case study methodology is one of the most powerful and flexible research strategies used across disciplines, especially in social sciences, business, education, and health. A well-executed case study can deliver deep insights, capture complexity, and illustrate real-world dynamics that surveys and experiments often miss.

At its core, case study methodology involves an in-depth, contextual analysis of a single unit or multiple units—such as an individual, group, organisation, event, or process—over time. It’s ideal for answering “how” and “why” questions when the researcher has little control over events and when the focus is on a contemporary phenomenon in a real-life context.

Why Choose Case Study Methodology?

• It enables rich, holistic exploration of complex issues.

• It supports triangulation of data from interviews, documents, observations, and artefacts.

• It is suitable for exploratory, explanatory, or descriptive research.

• It can generate practical recommendations and context-specific knowledge.

For example, if you are studying how a hospital successfully implemented an AI-driven diagnostic tool, case study methodology allows you to investigate the decision-making process, stakeholder roles, technology adaptation, and outcomes within that specific setting.

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