Description
The Burberry Fashion Company was established in 2005 to make fashionable clothing that everyone can buy. The business first concentrated on creating fashionable clothing and increasing its market share. However, as social and environmental issues gained popularity, businesses realized that they needed to transition to a more sustainable economic model.
LEARNING OBJECTIVES
- Analyse the key strategies Burberry employs to build a sustainable supply chain, including ethical labor practices, sustainable materials sourcing, and waste reduction techniques.
- Evaluate the contextual factors influencing Burberry’s shift towards sustainability, such as consumer awareness, regulatory pressures, and technological advancements.
- Develop critical insights into the challenges and opportunities associated with implementing sustainable practices in the fashion industry.
