In 2006, Motorola owned the world. With the Razr, they had created the most iconic piece of hardware in history and held a massive 22% market share. But just four years later, that share had plummeted to 2%. How did the pioneer of the mobile phone become a footnote in the smartphone era?

In this The Case HQ strategy autopsy, we look beyond the “Apple beat them” headline. We break down the “Hardware Trap,” the fatal decision to ignore the App Ecosystem, and the internal “Strategic Paralysis” that left Motorola refining a flip phone while the world was moving to a pocket computer.

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