In 2006, MySpace wasn’t just a website—it was the king of the internet. It was bigger than Google, more popular than any other social network, and seemingly untouchable. So how did a $500 million acquisition turn into a total collapse in just a few years?

In this The Case HQ strategy autopsy, we go beyond the nostalgia to reveal the three fatal cracks that brought down a giant. We break down the “Monetization Trap,” the “Technical Debt” mountain, and the fatal clash between MySpace’s chaotic customization and Facebook’s clean, reliable fortress.

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