At its peak, Sears was more than a store—it was an American institution. One out of every 200 working Americans was a Sears employee, and their catalog was the “Amazon” of the early 20th century. So how did the company that literally invented modern retail vanish into bankruptcy?

In this The Case HQ strategy autopsy, we look beyond the “Amazon killed them” headline. We break down the “Digital Blind Spot,” the disastrous “Identity Crisis” that led to selling off their most valuable brands (Kenmore, Craftsman, Lands’ End), and the fundamental failure to adapt their “Mail Order” DNA to the 21st century.

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