This case study looks into one of the top banks in the United Arab Emirates, Abu Dhabi Commercial Bank (ADCB), and its human resource management practices. The case highlights the efforts of ADCB in response to the COVID-19, as well as its commitment to engaging its employees, safeguarding their health and well-being, and continuing their professional development, particularly in preparing them for a digital future. The bank has achieved high levels of employee satisfaction and retention rates. Moreover, the case highlights the company’s diversity and inclusion commitment, particularly its efforts to support the UAE Emiratisation and women empowerment.

Author: Dr. Rommel P. Sergio

Affiliation: Canadian University, Dubai, UAE

Note that price includes both case study and teaching note. Instructors should purchase number of copies according to the students in their class. Minimum copies for classroom teaching should not be less than 5. Once purchased, amount is non-refundable. Uploading the case study on public portals is not allowed. Download link will expire after 1 week.