This case study explores the journey of the Rosewood Abu Dhabi Hotel as it ventured to adopt Agile methodology, a path less traveled in the hotel industry. The Rosewood Hotel, situated at the heart of Abu Dhabi’s bustling Central Business District, is a beacon of luxury, elegance, and rich Arabian culture. It represents a business that has striven to innovate, modernize, and evolve despite its firmly rooted traditional background.

Agile methodology, known for promoting collective work efforts, swift product delivery, and immediate feedback, presents companies with an opportunity to optimize their processes and react adeptly to changing business environments. By implementing Agile, Rosewood Abu Dhabi hoped to marry its rich tradition with the nimbleness of modern business practices.


  1. Understand the importance of implementing an agile methodology for non-IT firms’ future requirements.
  2. Examine non-IT firms’ potential challenges while adopting agile methodology during digital transformation.
  3. Explore the strategies used by firms for the efficient implementation of agile methodology.

Total pages: 15

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