Description

This case study examines Google LLC, a titan in the tech industry renowned for its groundbreaking technologies and services. Google’s primary service, its search engine, has undergone substantial evolution since its inception, driven by the company’s mission to organize the world’s information and make it universally accessible and useful.

The heart of this case study is Google’s significant challenge of continually improving and innovating its search engine’s capabilities through artificial intelligence (AI). In response to rapidly evolving technology, increasing user expectations, and intense competition, Google has increasingly integrated AI into its search algorithm. This transformation has had a profound impact on the search engine’s functionality, the user experience, and the effectiveness of Google’s primary revenue generator: its advertising platform.

TEACHING OBJECTIVES

  1. Explore the intricacies of AI integration in search engines and the broader impact on the tech industry.
  2. Develop skills in strategic decision-making by considering different solutions and their potential outcomes.
  3. Gain insights into the technological and business aspects of running a global tech giant like Google.

Total pages: 8

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