The Emirates NBD Group, a top banking group in the MENAT region, is known for its continuous innovation in providing comprehensive financial services to a diverse range of customers. To ensure a sustainable future, the Group not only aligns its services with UAE government’s policies but also makes consistent strides in corporate social responsibility. As a part of its drive for constant improvement, the Group has recently turned towards gamification strategies to enhance employee engagement and loyalty. This case study explores the implementation of these strategies in the organization.


  1. Understand the Concept and Application of Gamification
  2. Identify and Address the Challenges of Gamification
  3. Develop an Effective Gamification Implementation Plan

Total pages: 10

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